Welcome to BeauteSchool

The Retail Beauty Advisor Certification Program® is an online certification program for new and existing beauty professionals. This program will provide you with a strong foundation of knowledge and skills to offer your customers an outstanding service experience, position yourself as a trusted beauty expert, and help achieve your personal and professional goals. Upon the successful completion of all 8 courses, each learner will receive their CBA - Certified Beauty Advisor designation and will be awarded their CBA pin and Certificate of Completion. Each Course Includes: Interactive & Engaging Lessons Knowledge Checks & Learning Activities Post Test after completion of the course A digital Certificate of Completion awarded with an 80% score on the Post Test PDF course summary Course evaluation How to complete the courses: The eight courses that are part of the RBCP® (Retail Beauty Advisor Certification Program®), are sequenced in the order below. Each course is followed by an evaluation module, which must be completed in order to proceed to the next course in the program. Upon successful completion of each course Post Test, with a score of 80% or higher, you will be able to download your digital Certificate of Completion and be rewarded with the CBA (Certified Beauty Advisor) designation, and a CBA pin will be mailed to you! The BeauteSchool team is here to help you succeed! If you require any assistance, please contact us at contact@beauteschool.com Course Descriptions Skin Care Skin care is the foundation of all beauty regimens. Understanding the skin leads to more personalized consultations, higher sales, and inspires customer trust and loyalty. Learn how to recommend personalized skin care solutions based on a comprehensive skin care consultation. Duration: 3 Hours Lesson Count: 26 Sun Safety & Care Learn the effect of the sun on the skin, the importance of sun protection, and the properties of effective solutions to address it. Understanding the sun and its impact on the skin leads to more personalized consultations, higher sales, and inspires customer trust and loyalty. Duration: 1.25 Hours Lesson Count: 13 Makeup Enhance your customer’s natural beauty and inspire creative beauty looks through an expert makeup consultation. Learn makeup basics, application, and sales techniques.  Duration: 2.5 Hours Lesson Count: 19 Hair Colour & Care Assist your customers in choosing the right hair colour and care products to achieve their desired look.  Duration: 1.75 Hours Lesson Count: 17 Nail Care Assist your customers in choosing the nail care products that help address their needs. Duration: 1.5 Hours Lesson Count: 14 Fragrance Assist your customers to create a personal fragrance wardrobe that reflects their individual emotions, personality, and daily activities. Duration: 1.75 Hours Lesson Count: 17 The Customer Service Experience Learn about the importance and value of personally connecting with each customer, and how to apply sales and service skills and techniques which result in customer loyalty and achievement of performance goals. Duration: 1.75 Hours Lesson Count: 20 Building Your Business Explore tools, techniques, business-building strategies, and partnerships that assist the Beauty Advisor in achieving success in their retail sales performance and customer loyalty. Duration: 1.5 Hours Lesson Count: 13 *Learners will have 6 months to complete the Retail Beauty Advisor Certification Program® after enrollment.  Read more

Skin Care Course Skin care is the foundation of all beauty regimens. Understanding the skin leads to more personalized consultations, higher sales, and inspires customer trust and loyalty. Learn how to recommend personalized skin care solutions based on a comprehensive skin care consultation. What You’ll Learn: Physiology of the Skin Overview of the skin and factors that impact its health and appearance, including the parts and function of the epidermis, dermis, and subcutaneous layers. The Health of the Skin: Effects of Internal and External Factors The impacts of internal and external factors that can impact the skin, and how to address them for healthier looking skin. Identifying Skin Types Identify various skin types and understand the skin care strategies that work best for each type. Understand how a customer’s skin type will influence the products that will work best for them. Discover the consultation techniques to assess skin type and signs to look for. Common Skin Conditions Learn to recognize, address, and prevent signs of acne, dehydration, sensitivity, and allergies. Skin Through the Ages The changing properties of skin through the aging process. How to address young, middle-aged, and aging skin, with preventative and restorative skin care. Skin Care Products Understand the general features and benefits of skin care products and cosmetic terms. Skin Care Products: Active Ingredients Common ingredients found in skin care products including actives and those that should be avoided. Skin Care Categories Learn the differences and industry standards between various skin care categories such as dermatological, cosmeceuticals, organic, natural and clean. The Skin Care Regimen Understand each step and the products in an effective skin care regimen. Product Packaging Terminology How to read skin care product packaging terms. The Skin Care Consultation Learn how to deliver an expert-level skin care consultation, combining the knowledge gained throughout this course. Skin Care Selling Techniques Build on the skin care consultation with these customer-centered sales techniques and tips for driving sales and achieving your performance goals. Skin Care Consultation Toolbox How to use skin care prescription pads, skin analysis tools, client files, sampling, and testers. Read more

Makeup Course Enhance your customer’s natural beauty and inspire creative beauty looks through an expert makeup consultation. Learn makeup basics, application, and sales techniques. What You’ll Learn: History of Cosmetics Through the Ages The origins of cosmetics and the evolution of makeup to the present day. Purposes and Psychological Effects of Cosmetic Use Reasons people choose to alter their visual appearance and how the use of cosmetics can affect individuals in several ways. Colour Theory Fundamentals Discover how to compliment a customer’s skin tone, using colour theory to make the perfect match every time. Understanding the Canvas Identify a customer’s face shape and understand how to use highlight and contour ‘Chiaroscuro’ to complement their natural features. Observing & Preparing the Canvas The start of any makeup application begins with observing the face and skin and preparing it for makeup. Makeup Basics: Foundation Steps, products, and considerations for choosing the right foundation formula and the tools required to achieve the desired application. Building on your colour theory knowledge, learn how to match and apply foundation shades with your customer’s skin tone. Makeup Basics: Face Discover the uses and techniques of common face makeup products such as colour correctors, concealers, powders, and the tools required to achieve the desired application. Makeup Basics: Eye Discover the uses and techniques of common eye makeup products and the tools required to achieve the desired application. Makeup Basics: Brow Discover the uses and techniques of common brow makeup products and the tools required to achieve the desired application.  Learn brow shaping techniques. Makeup Basics: Cheek Discover the uses and techniques of common cheek makeup products and the tools required to achieve the desired application. Makeup Basics: Lip Discover the uses and techniques of common lip makeup products and the tools required to achieve the desired application. Fundamentals of Makeup Application Learn how to administer an expert-level makeup application, educating your customer as you go. Create & Inspire! Use a variety of looks and application techniques as inspiration to develop creative looks for your customers, including, 3-minute makeovers, makeup for customers of colour, makeup for male customers, paramedical makeup, makeup for mature customers, and bridal makeup. The Makeup Consultation I: Steps for Success Learn how to deliver an expert-level makeup consultation that leaves your customer feeling confident about their look and their products. The Makeup Consultation II: Driving Sales Link-sell products and build a personalized makeup wardrobe for your customers. Read more

The Customer Service Experience Course Learn about the importance and value of personally connecting with each customer, and how to apply sales and service skills and techniques which result in customer loyalty and achievement of performance goals. What You'll Learn: Customer Types: True ColorsTM Theory Understanding how the True ColorsTM philosophy recognizes that there are four innate systems which drive human behaviour and through which people strive to experience self-esteem.Understanding how each unique type requires a personalized approach and the benefits of adjusting our communication to personally connect with each one. The Four Essential Skills of Customer Service Learn how the quality of the service you provide to your customers has a huge impact on all areas of your business. Exceptional customer service builds trust between you and your customers, strengthens the team, builds awareness of your store, and attracts new customers. The RBA Selling Techniques: e5 Learn about the psychology, principles, and steps of successful selling including effective promotion and profitable customer relationships. Learn how to successfully implement the 5 Steps of The Retail Beauty Advisor Selling Techniques: Engage, Explore, Educate, Enrich, and Enhance. Promoting Future Business Learn how to incorporate the tools to promote future business. Handling Returns & Complaints Steps to treat a complaint or return as an excellent opportunity to build goodwill and encourage future business. Read more

Building Your Business Course Explore tools, techniques, business-building strategies, and partnerships that assist the Beauty Advisor in achieving success in their retail sales performance and customer loyalty. What You’ll Learn: The Essential Consultation Understand the importance of the consultation and the key skills needed to provide your customer with personalized service in a self-service or full-service environment. Vendor and Management Partnership The role and support your vendor and retail management provide and how you partner with them to help grow your business. Business Literacy Understanding the business aspects of retail cosmetics including market share, IPT, AUS, goal setting, inventory control, and product turnover. Sampling Successful strategies in promoting brand awareness and sales with samples. In-Store Promotional Activity Types of promotional activities such as demonstrations, events, customer master classes, GWP, and holidays are explored. Outbound Marketing Examples of outbound marketing, cross-promotions, and opportunities to create awareness and increase traffic. In-Store Tools Customer skin analysis tools and other strategies are explored which create a personal shopping experience and loyalty. Social Media How to use social media to communicate with your customers and showcase your expertise. Time Management How to increase productivity through an understanding of activities that are priorities to help accomplish your objectives. Industry Resources Overview of key industry resources. Read more

Sun Safety & Care Course Learn the effect of the sun on the skin, the importance of sun protection, and the properties of effective solutions to address it. Understanding the sun and its impact on the skin leads to more personalized consultations, higher sales, and inspires customer trust and loyalty. What You’ll Learn: UV Rays & Impact Overview of each UV ray, its effect on the skin, and the physiological changes that take place in the skin as a result of exposure. SPF – What is it? What is SPF, how it works, and how to recommend the appropriate SPF products for your customers’ needs. Sun Care Products Understand the general features and benefits of sun care products and their differences. Sun Products – Active Ingredients & Packaging Requirements Understanding the various active sun protection ingredients in sun and skin care products and how they work to protect the skin. Product Application Educating your customer on the correct usage of sun care product applications. Safe Sun Practices Educating your customers on sun safety practices, tips, and product recommendations. Sun Care Consultation Learn how to deliver an expert-level sun care consultation, combining the knowledge gained throughout this course. Integrating Sun Care with Skin Care Regimen Understand how to introduce and integrate sun care protection into your customers’ skin care regimen. Skin Cancer - Risk Factors Understanding the risk factors and how to communicate and address them in customer consultations. Skin Cancer - Facts & Statistics Understand facts and statistics about skin cancer that will help you provide accurate information to your customers to support your sun care consultations. Read more